Public Relations

Whether a client needs to build awareness, affect opinion, stimulate action, or clarify a problematic issue, I can create solutions through solid communications strategies. For decades I have spelunkered through clients' stories to find points of strength and distinctiveness that demonstrate the story that needs to be told, the messages that will inform and influence thought leaders, customers, supporters, customers and other stakeholders.  In short, create buzz.
 
Upon learning about a client’s story, I develop a thorough and incisive plan. Determining objectives, messages and audiences forms a clear communications path which may include activities that advance appropriate messaging through traditional and social media outlets, ongoing communication with consumers or influencers, speaking engagements, special events, sponsorships and other means.
 
When it comes to placing stories, my experience as a features editor and Express-News columnist taught me how to best engage reporters and editors since I was on the receiving end of PR pitches -- how to craft and present ideas that have the best chance of being considered and used. No one likes having their time wasted, and editors are no different. When clients understand this, the way forward is easier. 
 
My experience is long but I enjoy collaborating with clients’ own marketing departments and other idea generators. I am fortunate to work with smart clients whose knowledge and ideas can strengthen a project.

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Writing and Editing

With professional writing experience since college, I know how to write stories that connect with readers and keep them interested. My editing retains the original writer's style but focuses the message, whether an annual report or novel, making it clearer, more informative, and more enjoyable to read. In the case of a children's book I edited, it even involved creating new rhymes!

Correct grammar, punctuation and spelling obviously is necessary for credibility even in a business and cultural landscape where such is not valued as it once was. Beyond these mechanics, I experience words as musicians hear notes, and chemists see the chart of elements: the less you force them, the better they naturally arrange themselves.